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Overview
Sertus has developed private labels for some of the world’s largest retailers and wholesalers using our IDEA® process, to define, develop, deliver and refine optimal OEM selections.
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I
INVENTORY
Market Opportunity
Consumer Demand Analysis
Product Alternatives
Good/Better/Best Analysis
D
DESIGN
Visual Identity
Graphic Standards
Line Review
Selections
Line/Brand
E
EXECUTION
Sourcing/Procurement
QA & QC
Packaging
Consolidation
Warehousing/Logistics
A
ASSESSMENT
Sales Review
Preference Migrations
Metrics Tracking
Line Alterations
Private Label OEM Solutions
Sertus has extensive experience in helping retailers and wholesalers extend existing or roll out new Private Label OEM programs. Our success can be attributed to an uncompromising commitment to provide a consistent offer of quality, trend-right products at competitive prices, on-time delivery and relevant assortments that are correctly positioned to compliment national brands or fill gaps in existing lines. Sertus is a one stop solution for all your Private Label OEM needs.
We will:
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Inventory the entire offer in a given category and identify assortment gaps (good/better/best)
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Create an attractive visual identity for the brand through consistent artwork and innovative packaging solutions
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Design a full plan-o-gram of the proposed private label selections
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Assist in expanding existing lines that compliment and grow sales accordingly
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Utilize our extended enterprise of relationships to source all product, with packaging completed in our facilities to ensure a consistent look and feel
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Manage procurement, quality assurance, quality control and oversee production to ensure on-time delivery
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Develop an appropriate IP strategy that helps to protect your patents and other IP from any infringements
